Chapter 3: Billboard Design 101 – Designing pages for
scanning, not reading
There are five different steps in order to make sure your viewer
understands what you are trying to display. 1) Create a clear visual hierarchy
on each page. 2) Take advantage of conventions. 3) Break pages up into clearly
defined areas. 4) Make it obvious what’s clickable. 5) Minimize noise.
To create visual hierarchy you can use size and weight to
depict what info is important in relation to everything else. HEADLINES and
BODY COPY below it. Taking advantage of conventions is helpful they can help
the users figure out a web page even though they don’t understand a single word
on the page. Breaking up pages helps users decide quickly what information is
important to them. Making it obvious to what is clickable is important because
users need to know the difference between buttons and the background.
Minimizing noise on a web page keeps the user at ease and reduces the
overwhelming sensation you get when things are too cluttered or noisy.
Chapter 4: Animal, vegetable, or mineral? Why users like
mindless choice
Users don’t mind how many times they have to click, in fact,
people love clicking as long as they feel they are clicking to get where they
want to be.
Chapter 5: Omit needless words
Writing concise paragraph with no unnecessary words helps
reduce the noise of a page and makes the actual useful information more
prominent. This also makes the pages shorter for quick glancing. Ruthless editing
is key. Get rid of half the words on a page and then get rid of half of what’s
left. Removing “happy talk” happy talk- when you explain how great the site is.
This talk is unnecessary and reduces noise.
Links related to the reading
Writing concise sentences
Mindless Clicking
http://www.tallmania.com/baseb.html
Visual Hierarchy
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